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国家市场监管总局公布《关于平台经济领域的反垄断指南》

分享到微博 2020-11-11 10:49

11YUE10RI,GUOJIASHICHANGJIANGUANZONGJUGONGBULE《GUANYUPINGTAIJINGJILINGYUDEFANLONGDUANZHINAN》(ZHENGQIUYIJIANGAO)(YIXIAJIANCHENG“FANLONGDUANZHINAN”),MAOTOUZHIZHISHIXIAHULIANWANGPINGTAIJINGJILINGYUYUYANYULIEDELONGDUANXINGWEI。DINGJIAHELIXING、SHIFOUJUJUEJIAOYIYIJI“ERXUANYI”DENGJUNYOUXIHUAZHIHAOLIDETIAOKUAN。DANGXIA,HULIANWANGPINGTAIJIHUNANGKUOLESHENGHUODEFANGFANGMIANMIAN,CHUMENLVXING、ZHIFUJIAOYI、SHIWUSHANGPINGOUMAI,GELINGYUJUNYOUZHEJIJUHUAYUQUANDEDUJIAOSHOU。JUTOUZHIJIANHEPINGXIANGCHUYIJIXIAOPINGTAIDEJIAFENGSHENGCUN、JUTOUTIXINEIDEJINGZHENGHEKANGHENG……HENGXIANGYUZONGXIANGXISHUSHANGYANZHEJUTOUDEPINGHENGSHU。

清晰界定!实现追责有证可循

XUNSUFAZHANSHUNIANDEHULIANWANGPINGTAI,YIZHICUNZAIZHUDUOSHUOBUQINGCHUDE“HUISEDIDAI”,YEDAOZHIGEFANGQUANYIDEBUDAOWEIHU,PINGTAIGENGSHILIYONGMOLENGLIANGKEDEGUIZETANGSAIGEFANGDEZHIZE。FANLONGDUANZHINANZEQINGXIJIEDINGXIANGGUANZHONGYAOGAINIAN,LIRUPINGTAIJINGJILINGYULONGDUANXIEYIZHUYAOSHIZHIPINGTAIJINGYINGZHE、PINGTAINEIJINGYINGZHEPAICHU、XIANZHIJINGZHENGDEXIEYI、JUEDINGHUOZHEQITAXIETONGXINGWEI。FANLONGDUANZHINANJIANGPINGTAIJINGJILINGYUYUPINGTAIJINGYINGZHE、PINGTAINEIJINGYINGZHE、PINGTAIJINGJILINGYUJINGYINGZHEDENGZHUTISHIXIANLEMINGQUEQUFEN。

ZHIDEZHUYIDESHI,RENDINGHUOTUIDINGJINGYINGZHEJUYOUSHICHANGZHIPEIDIWEIYOULEJIJUXIHUADEBIAOZHUN,BAOKUOJINGYINGZHEDESHICHANGFENEYIJIXIANGGUANSHICHANGJINGZHENGZHUANGKUANG、JINGYINGZHEKONGZHISHICHANGDENENGLI、QITAJINGYINGZHEDUIGAIJINGYINGZHEZAIJIAOYISHANGDEYILAICHENGDUDENG。QIZHONG,JINGYINGZHEDESHICHANGFENEYIJIXIANGGUANSHICHANGJINGZHENGZHUANGKUANGYIZELI,QUEDINGPINGTAIJINGJILINGYUJINGYINGZHESHICHANGFENE,KEYIKAOLVJIAOYIJINE、JIAOYISHULIANG、YONGHUSHU、DIANJILIANG、SHIYONGSHIZHANGHUOZHEQITAZHIBIAOZAIXIANGGUANSHICHANGSUOZHANBIZHONG,TONGSHIKAOLVGAISHICHANGFENECHIXUDESHIJIAN。

YISHANGSHUWEILI,DANGPANDUANJINGYINGZHESHIFOUJUYOUSHICHANGZHIPEIDIWEISHI,HULIANWANGQIYEBUNENGZAIYIN“SHICHANGFENEZHANYOUJUEDUILINGXIANWEIZHICAISUANZHIPEIFANG”WEISHUOCI,DANGXIASHIXINGDEJIAOYIJINE、JIAOYISHULIANG、YONGHUSHU、DIANJILIANGDENGHULIANWANGQIYEYICIZHANXIANZISHENSHILIDECIYU,DOUJIANGCHENGWEIHENGLIANGBIAOZHUN。

CHUCIZHIWAI,DIANSHANGPINGTAISHANYULIYONGDEJIAGEZHANHUOXUYEZAIFANLONGDUANZHINANZHIXINGHOUYOUSUOSHOULIAN。FANLONGDUANZHINANLI,BUGONGPINGDEGAOJIAHUOZHEBUGONGPINGDEDIJIAXIHUADAOHAOLI。SHANGPINJIAGEBUDANYAOYUQITAPINGTAIJINGJILINGYUJINGYINGZHEXIANGBI,HAIYAOYUGAIPINGTAIJINGJILINGYUJINGYINGZHEXIANGBI,YEJIUYIWEIZHEHENGXIANGYUZONGXIANGJUNYOULEBIJIAODEBIAOZHUN。

JINNIANLAI,JIAGEZHANYIZHISHIDIANSHANGPINGTAINAIZHIHULIANWANGPINGTAIWANCHENGLENGQIDONGDEBIANJIEFANGSHI,YESHIZHAOLANXINYONGHU、WENDINGLAOYONGHUZHANXINGDEHAOFANGSHI,JIAGEZHANYERANGPINGTAIZHIJIANDEJINGZHENGJINRUEXINGHUADEXUNHUANJIEDUAN,MAIZHANGDEXIAOFEIZHEYEKUYUZAIGEGEPINGTAIZHIJIANBIJIA。BUGUOYOUCHANGSHANGHAISHIDANYOU,DUIYUYOUSHICHANGYINGXIANGLIDEDAPINPAIHUOZHESHIYOUMINGQUEDINGJIATIXIDEPINPAISHANGLAIJIANG,BUGONGPINGJIAGEXINGWEIDEJINGZHENGHUIYOUSUOSHOULIAN,DANDUIYUGONGCHANGPINPAILAIJIANG,SIHUHAIYAOJINYIBUWANSHANHEMINGQUECAIKEYI。“DIANSHANGGULIGONGCHANGSHENGCHANZIYOUPINPAISHI,DIJIASHITONGYIDEBIAOZHUN。”YIWEIZAIJINHUASHENGCHANRIHUAPINDECHANGZHANGHAISHIYOUSUODANYOU。

限定交易?厘清“”二选一争议

XIANGJIAOYU2019NIAN9YUE1RIQISHIXINGDE《JINZHILANYONGSHICHANGZHIPEIDIWEIXINGWEIZANXINGGUIDING》,FANLONGDUANZHINANZAIXIANDINGJIAOYIYIZELIZENGJIALE“ERXUANYI”DEBIAOSHU。DISHIWUTIAOXIANDINGJIAOYI,FENXISHIFOUGOUCHENGXIANDINGJIAOYIXINGWEISHI,YAOQIUJIAOYIXIANGDUIRENZAIJINGZHENGXINGPINGTAIJIANJINXING“ERXUANYI”HUOZHEQITAJUYOUXIANGTONGXIAOGUODEXINGWEI。

JINGUAN“ERXUANYI”BINGBUSHIFALVSHUYU,YEMEIYOUSHANGSHENGDAOFALVCENGMIAN,DANSHIZHEISHISHOUCIJIANG“ERXUANYI”YIWENZIXINGSHIXIERUZHIFAJIGOUKECANKAODEZHINAN。SHIJISHANG,MEIFENGDIANSHANGDACU“ERXUANYI”JIHURUYINGSUIXING,DIANSHANGPINGTAIQUANBUZHIZEJINGZHENGDUISHOU“WULIQUNAO”,PINPAISHANGWEILEBIAOZHONGXINFENFENMINGQUEZHENYING、BAIMATOU。CIQIAN,ALI、JINGDONG、PINDUODUOHESUNINGJUNYIN“ERXUANYI”DUOCICHENGWEIYULUNZHONGXIN,JINNIANAIKUCUNHEWEIPINHUITONGYANGYINCIBEISHOUGUANZHU。

TONGSHI,FANLONGDUANZHINANHAIDUIXIANDINGJIAOYISHIXIANFANGSHIJINXINGLEMINGQUE。FANLONGDUANZHINANQIANGDIAO,XIANDINGKENENGTONGGUOSHUMIANXIEYIDEFANGSHISHIXIAN,YEKENENGTONGGUODIANHUA、KOUTOUFANGSHIYUJIAOYIXIANGDUIRENSHANGDINGDEFANGSHISHIXIAN,HAIKENENGTONGGUOPINGTAIGUIZE、SHUJU、SUANFA、JISHUDENGFANGMIANDESHIJISHEZHIXIANZHIHUOZHEZHANGAIDEFANGSHISHIXIAN。

“PINGTAIDUOSHAODOUHUIRANGPINPAISHANGJINXINGPAITA,HUOSHIYISHUMIANDEXINGSHI,HUOSHIKOUTOUXIESHANG。”ZHANGXIANSHENG(HUAMING)ZAIGUANGZHOUJINGYINGZHEYIJIAPOJUGUIMODEFUSHIGONGCHANG,TADUIYU“ERXUANYI”YIJINGXIYIWEICHANG,SHENZHIHAIYOULERUHEGUIBIPINGTAICHACHUDEXINDE,“YONGBUTONGDEPINPAIMINGZI,GANCUIQIYONGXINPINPAI。”

CIWAI,ZHANGXIANSHENGHAIHUIRANGBUTONGPINGTAISHANGCHENGXIANDESHANGPINXINXI、TUPIANWANQUANBUTONG,SHEJIHEDAPEISHAOZUOCHAYIHUACHULI。“YINWEIPINGTAIDEGUANLIZHEYEHENJIZEI,TAMENHUIYONGBUTONGDEFANGSHISOUSUOCHANPIN,DUIBIGEZHONGXIJIE,NAPASHISHENGCHANXINXI、FAHUODIZHIDENG。”ZHANGXIANSHENGTANYAN,“ZHENDEHENLEI,DANWEILEDUOYIGEQUDAOYEMEIBANFA。”

DANGRANYEYOUPINPAISHANGJIAWUJUPINGTAIZHURU“ERXUANYI”ZHEIYANGDEWULIYAOQIU。YIWEIXIAOSHOUNIUYANGROUDEJINGYINGZHEXIANGBEIJINGSHANGBAOJIZHEBIAOSHI,“WOMENNIUYANGROUBUCHOUXIAOSHOUQUDAO,CHANPINPINZHIGUOGUANYEYOUSHICHANGRENKEDU,SUOYIHUIZHIJIEHULVE‘BUDERUZHUQITAPINGTAI’DEYAOQIU。”ZAITAKANLAI,PINPAISHANGHEDIANSHANGQUDAODEGUANXIJIUXIANGSHIDANHUANG,CIQIANGBIRUO,PINPAIYINGXIANGLIYOUXIANQIEXUYAODIANSHANGBANGZHUQIWANCHENGLENGQIDONGDEPINPAI,DUOSHUHAISHIDUIDIANSHANGYOUYILAI。

GAIFUZERENZHIJIEBIAOSHI,ZAIYUGELUDIANSHANGHEZUODE6NIANLI,DUIYI“ERXUANYI”WEIDAIBIAODEPAITAXINGJIAOYISIKONGJIANGUAN:“DACUQIAN3GEYUE,GEZHONGYAOQIUHEQUANSHUOJIUKAISHILE”“JIBIANFEI6·18、SHUANG11SHIQI,PINGTAIFUZEYUSHANGJIAGOUTONGDEGONGZUORENYUAN,YEHUIANSHIHUOMINGSHISHANGJIABUYAOZAIQITADIANSHANGPINGTAIXIAOSHOUXIANGTONGXINGHAODESHANGPIN,SHENZHIHUIZHIJIEGAOSUSHANGHUBUYAOJINZHU。”

差别待遇?清肃大数据杀熟

DUIYUHULIANWANGQIYELAIJIANG,DASHUJUKEWEISHIFABAO。DANGXIAHULIANWANGPINGTAI,ZONGSHINENGWEIRAODASHUJUJIANGCHUGEZHONGXINGUSHI,HUOSHIQIANRENQIANMIANDEYEMIANCHENGXIAN,HUOSHILIANGSHENDINGZHIDESHENGCHAN,DASHUJUSHENYINGWUCHUBUZAI。BUGUO,SUIZHEDASHUJUJISHURIJIANCHENGSHUHEPUJI,PINGTAIDUIQISHIYONGYINLAILEBUSHAOFANDUISHENGYIN,DASHUJUSHASHUJIUSHIDAIBIAOXINGANLI。

BUSHAOXIAOFEIZHEYIZHIKUNHUOCHUXINGPINGTAIDECHABIEDAIYU,TONGYISHIJIAN、TONGYISHANGCHEHEXIACHEDIDIAN,ZAIJUNBUSHIYONGYOUHUIQUANDEQINGKUANGXIA,JIESUANHEYUGUDEJIAGECHUXIANCHAYI。“JIUDIANTONGFANGBUTONGJIA”YESHITIGONGJIUDIANYUDINGPINGTAISHANGDEREMENHUATI。CIWAI,ZHONGDUOHULIANWANGPINGTAIZAIJIJIXIAOSHOUFUFEIHUIYUAN,XIAOFEIZHEFANYING,GOUMAITONGYIJIANSHANGPINSHI,FUFEIHUIYUANWANGWANGYAOBIFEIHUIYUANZHIFUGENGDUODEJIAGE。

DUIYUSHANGSHUJIUFENHEYILV,HULIANWANGPINGTAIJICHUDEJIESHIBAOKUOLEXITONGBUCHENGSHU、YOUHUIQUANBUTONG、WAIJIESHIJIYINSUDENG,HUOZHEYIKOUYAODING“PINGTAIJUEBUHUIZUODASHUJUSHASHUSHIQING”。JINGUANZHONGSHUOFENYUN,DANDASHUJUSHASHUHUOXUNENGZAIBENCIGUIZECHUTAIHOU,YOUSUOSHOULIAN。

FANLONGDUANZHINANZAIDISHIQITIAOCHABIEDAIYUZHONGQIANGDIAO,FENXISHIFOUGOUCHENGCHABIEDAIYUKEYIKAOLV,JIYUDASHUJUHESUANFA,GENJUJIAOYIXIANGDUIRENDEZHIFUNENGLI、XIAOFEIPIANHAO、SHIYONGXIGUANDENG,SHIXINGCHAYIXINGJIAOYIJIAGEHUOZHEQITAJIAOYITIAOJIAN;JIYUDASHUJUHESUANFA,DUIXINLAOJIAOYIXIANGDUIRENSHIXINGCHAYIXINGJIAOYIJIAGEHUOZHEQITAJIAOYITIAOJIAN。

YIWEIDIANSHANGXINGYEDEFENXISHICHENG,DUANQILAIKAN,DASHUJUSHASHUQUESHINENGWEIQIYEZHUANQUGENGDUODELIRUN;ZHANGQILAIKAN,HUITOUZHIXIAOFEIZHEDUIPINGTAIHEPINPAIDEXINREN。GAIFENXISHIRENWEI,DASHUJUSHASHUBINGBUSHIHULIANWANGQIYEJISHUCHENGSHUDEBIAOXIAN,FANERSHIBUCHENGSHUDEZHIJIETIXIAN,YINWEIZUOBUDAOGONGPINGGONGZHENG,PINGTAIGOUJIANDEJIANKANGDESHANGYESHENGTAIJIUBUCUNZAILE。JISHUZHONGJIUSHIFUWUXIAOFEIZHE,MUDESHITIGONGGENGWEIQIADANGDEFUWU。

CIWAI,ZAIXIANDINGJIAOYIZHONG,FANLONGDUANZHINANYEQIANGDIAOLEBUQIADANGSHIYONGSHUJUKECHANSHENGDELONGDUANXINGWEI。XIANDINGKENENGTONGGUOPINGTAIGUIZE、SHUJU、SUANFA、JISHUDENGFANGMIANDESHIJISHEZHIXIANZHIHUOZHEZHANGAIDEFANGSHISHIXIAN。YIWEIJIADIANPINPAIDAILISHANGDUIBEIJINGSHANGBAOJIZHEBIAOSHI,DIANPUJIUCENGYUDAOGUO“SOUSUOJIANGQUAN”,XIAOFEIZHESOUSUOPINPAISHI,“DIANPUBENLAICONGDIYIWEIZHIJIEJIANGDAODISANWEIHUOZHEGENGWEIKAOHOU”。

TAHAIBAOYUANCHENG,WENPINGTAIFUZERENWEIHEDIANPUXIANSHIWEIZHIKAOHOU,DEDAODESHUOFASHI:DIANPUPAIMINGDOUSHIDASHUJUPINGGUHOUDECHUDEJIELUN,SOUSUO、CHENGJIAOSHUJUDENGDOUHUINARUDAOSHUJUTONGJI,YINGXIANGZUIHOUDECHENGXIANXIAOGUO。“ZHEIZHISHIYIZHONGSHUOCI,DANGSHIPINPAIHEPINGTAIZHIJIANYINZAIJIAGEHECHANPINSHANGCHUXIANLEFENQI,DANZAILINGWAIYIJIAPINGTAISHANGDESHANGPINJIAGEGENGDI,CHANPINXINGHAOGENGXIN。KEPINGTAIBUHUIMINGSHUO,SOUSUOJIANGQUANHELIULIANGXIANZHI,JIUCHENGLEBIANXIANGDEJINGGAOFANGSHI,DUIDIANPUZAIDACUQIJIANDEYINGXIANGSHIFENMINGXIAN,XIAOSHOUEWANGWANGSHIFEIDACUQIJIANDESANFENZHIYIHAIBUDAO。”

ZHIDEZHUYIDESHI,FANLONGDUANZHINANMINGQUEZHICHU,PINGTAIJINGJILINGYUJINGYINGZHEYUJIAOYIXIANGDUIRENTONGGUOLIYONGSHUJUHESUANFADUIJIAGEJINXINGZHIJIEHUOJIANJIEXIANDING,LIYONGJISHUSHOUDUAN、PINGTAIGUIZE、SHUJUHESUANFADENGFANGSHIXIANDINGQITAJIAOYITIAOJIAN,PAICHU、XIANZHISHICHANGJINGZHENG,DACHENGGUDINGZHUANSHOUJIAGE、XIANDINGZUIDIZHUANSHOUJIAGEDENGHUIBEISHIWEIZONGXIANGLONGDUAN。

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